1. Lead with what you do and for whom — e.g. “Business journalism for industry leaders.”
  2. Call out key numbers or testimonials that can enhance trust — e.g. “12M+ readers.”
  3. Highlight your primary value props and target customers — e.g. “Our publications help business leaders stay on top of the biggest stories and trends in their industry.” and “Our global content studio helps marketers tell stories that create connections, enhance trust and drive leads.”
  4. Limit CTAs to your primary value props.
  5. Don’t add too much. Keep it simple and focused!

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Taylor McKnight

Taylor McKnight

VP of Design at $500M business media company | Follow me for posts about leadership, management, and design