1. Lead with what you do and for whom — e.g. “Business journalism for industry leaders.”
  2. Call out key numbers or testimonials that can enhance trust — e.g. “12M+ readers.”
  3. Highlight your primary value props and target customers — e.g. “Our publications help business leaders stay on top of the biggest…

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Taylor McKnight

Taylor McKnight

VP of Design at $500M business media company | Follow me for posts about leadership, management, and design